When Being Truly Audience-First Means Giving Content A Back Seat

Welcome to HuffPost’s Keeping It 100. From infusing our culture with data to figuring out how to reach Gen Z and cultivate niche distributed communities, we’ll give you an inside look at the hits and misses of HuffPost’s biggest bets.  Over the past year, HuffPost has transitioned from a content-first organization to an audience-first one ― zeroing in on who we’re serving at every step of the editorial process. Our latest experiment took this one step further, going so audience-first that content creation wasn’t even a part of the road...

Published By: The Huffington Post - Technology - Wednesday, 12 April - Read more...


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